About us



My name is Nataly Elian. I am the owner and designer of Naftul;

Naftul is my nickname.

I live and design in Tel Aviv, a wild and exciting city that seems to never get any rest.
All of the clothes I design are clothes that I personally would wear.

I design comfortable, casual day-to-night wear, which is unique with plenty of presence and femininity, and has an effortless chic.

I tend to stick with comfortable and airy textiles.

I really try to give exclusive attention to each and every customer. For me, the most important thing is a pleased customer.

I’m always willing to hear feedback from my clients, please contact me in any concern, or for any question you may have.